The world’s boldest, bravest, and best performing data-inspired marketing campaigns.
Watch brief instructional videos for using this cutting edge platform and learn how to upload your own content. On DMA 360, members of the community can connect, collaborate, community curate, and post their own videos and other media files. It’s your own data and marketing intelligence command center, available 24/7, exclusively to DMA members.
Innovations that are on the verge of making a difference to marketing, advertising and society
&THEN 2017 in New Orleans was the place to be for all things Data and Marketing.
The best of the best is here! Don't miss the chance to see the finalists of the 2017 ECHO Awards.
Hundreds of speakers from major brands, leading agencies, and innovative services take the main stage, lead breakout sessions and spur learning opportunities throughout the annual event. See some of the past learnings here.
The best of the best is here! Don't miss the chance to add your company's most exciting work to be seen amongst the finalists of the 2017 ECHO Awards. Upvote, comment and then see who is crowned winner of the first ever DMA 360 Throwdown championship at &THEN 2017, Oct. 10, 2017 in New Orleans.
The Innovation Awards celebrate game-changing technologies and platforms advancing the capabilities of the marketing industry. Today’s marketing ecosystem is changing and evolving at an incredible pace, and marketers are constantly in search of the next technology or solution to help them reach their customers. DMA’s Innovation Awards highlight the martech solutions that drive relevance, responsiveness and results for marketers.
Using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness
Across data-driven marketing and media, customer identity is becoming the most critical capability to delivering seamless, personalized experiences that generate brand affinity.
Starting in 2017 Latin America´s longest-running marketing awards celebrating strategy, creativity and results are now the ECHO Latam. Enjoy the videos of the prize-winning cases here.
A partir de 2017 el máximo galardón a la estrategia, creatividad y resultados del marketing latinoamericana son el ECHO Latam. Disfrute de los videos de los casos ganadores aquí.
a reaction, a connection, a response and/or an experience of customers with one another, with a company or a brand
an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise
More than 75% of members surveyed said their organizations and technology stacks are not set up to provide such an integrated customer experience across media channels and devices. Early experimentation has not yielded expected results, and almost all survey respondents indicated that they are in the market for high-quality cross-device ID (XDID) solutions, but do not have the confidence to make a choice.
Because we align the collective knowledge, talents, practices and tools of 1,400 member brands and 100,000 member participants to empower the marketing world through data.
The ability to market in the data-driven way we are familiar with is at risk. Act Now!
DMA Nonprofit Federation - championing deeper philanthropic engagement and effective advocacy through the innovative and responsible use of data-driven marketing.