InsideHook + Jockey: Emotional Storytelling Drives Brand Affinity
Posted in Digital Publishers  on 
InsideHook
Founder and Chairman

Using InsideHook’s opt-in email database of 3MM self-identified successful men, InsideHook develops emotionally based branded videos for marketing partners.

In partnership with Jockey, InsideHook shares Remi Adeleke’s personal story of struggle and redemption to connect Jockey’s brand values with their core consumer (InsideHook’s membership base). Get hooked on this emotional and uplifting story, created by InsideHook and shared with 20MM successful men throughout the US.

Using our proprietary opt-in email database of 3MM self-identified affluent men combined with InsideHook’s proprietary, predictive, data-driven methodology for production and target marketing enable data-driven produced video.