InsideHook + Jo Malone: Using Emotional Storytelling to Solve a Consumer's Pain Point and Sell Product
Posted in  Creativity & Emotional Storytelling on
InsideHook
Founder and Chairman

InsideHook uses data-driven produced video to connect our marketing partners with 20MM successful men throughout the US. Using our proprietary opt-in email database of 3MM self-identified affluent men combined with InsideHook’s proprietary, predictive, data-driven methodology for production and target marketing enable data-driven produced video.

In this episode, InsideHook created branded content for Jo Malone, incorporating tips on how to plan for a Summer weekend away while driving purchases for Jo Malone products.