For more information on the Innovation Awards, head to https://andthen.thedma.org/innovation-awards/
Innovation: Adobe Target in Adobe Marketing Cloud
Consumers demand high levels of personalization. However, brands are challenged with the scale of the undertaking required to deliver one-to-one customer experiences. Adobe Target in Adobe Marketing Cloud gives brands a full spectrum of optimization and personalization capabilities to deliver the most compelling experiences to customers. Auto-Target, the newest innovation in Adobe Target, is changing the way marketers personalize customer experiences. Now with one click, marketers can leverage powerful machine learning that automatically introduces as many experience variations as they choose in order to personalize customer experiences at scale across their digital properties.