For more information on the Innovation Awards, head to https://andthen.thedma.org/innovation-awards/
The marketing community has an enormous challenge to address. Consumers interact with 3500+ media and marketing platforms or “micro channels” on their devices. Each uses its own identifier for the consumer, amounting to more than a billion identifiers across these digital devices. People-based ads help marketers focus and target the ad experience to ensure customers see what they’re interested in, where they’re looking, when they want it. LiveRamp’s IdentityLink provides marketers and the companies they work with the ability to ensure customers are seeing what they’re interested in, where they’re looking, when they want it.