Drawbridge - 2017 Innovation Awards Winner
Innovation Awards
DMA
DMA360

For more information on the Innovation Awards, head to https://andthen.thedma.org/innovation-awards/

Category: Attribution
Company: Drawbridge

Drawbridge is the first DSP to provide item-level attribution across various physical retail, QSR, and grocery locations in-flight during brands’ digital campaigns. In terms of attribution, we’re no longer talking about proxies – this is product-purchase data at the SKU-level. This is about taking attribution one step further than today’s standard attribution methods for CPG brands and retailers, and providing brands with the ability to optimize their campaigns towards the one metric they are constantly held to – product-level ROI.