Category: IoT & Emerging Technology
Marketers are exposed to more data and tools than ever before, leading to an abundant amount of information that we do not know how to digest and utilize fully. Valuable data is being lost that could assist in making better decisions that drive better yield from media, more effective lead gen / traffic conversion etc. Lucy is a cloud-based cognitive companion that taps the cognitive computing power of IBM’s Watson to address common challenges across research, persona modeling and media planning. She represents a new advancement in how technology can speed up and improve the work of the modern marketer.
For more information on the Innovation Awards, head to https://andthen.thedma.org/innovation-awards/