The Challenge in 2016 was who could: Build the most accurate model possible to predict customer expected value. Our top 3 winners and runner up presented at the &THEN16 conference and then again for a DMA Analytics Community webinar. Congratulations to our winners and to EY for providing the data and scoring infrastructure!
See more past Analytic Challenge winners here: https://thedma.org/membership/member-groups-communities/analytics-community/dma-analytic-challenge/
More on the DMA Analytics Community here: www.thedma.org/acc