A Self-Regulation Perspective: Digital Advertising Alliance Accountability Partner Senny Boone of Data & Marketing Association
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Digital Advertising Alliance
Senior Director, Comm & Industry Relations

Senny Boone is senior vice president for corporate responsibility at the Data & Marketing Association -- one of two independent Accountability Partners for the Digital Advertising Alliance in the United States. The DAA is a self-regulatory program for responsible data collection for interest-based advertising online and in mobile. During DAA Summit 2017, she participated on a panel discussing compliance tips for interest-based advertisers and their supply chains in adherence to DAA Principles.