Watch brief instructional videos for using this cutting edge platform and learn how to upload your own content. On DMA 360, members of the community can connect, collaborate, community curate, and post their own videos and other media files. It’s your own data and marketing intelligence command center, available 24/7, exclusively to DMA members.
adChain creates a secure environment for digital advertising to occur, ensuring ad spend reaches quality inventory on qualified publisher sites. Contrasted with the current opaque supply chain in which ad spend can be wasted on fake views, and publishers can lose revenue to spoofed domains, adChain clears the fog for all members throughout the supply chain.
Hundreds of speakers from major brands, leading agencies, and innovative services take the main stage, lead breakout sessions and spur learning opportunities throughout the annual event. See some of the past learnings here.
The Innovation Awards celebrate game-changing technologies and platforms advancing the capabilities of the marketing industry. Today’s marketing ecosystem is changing and evolving at an incredible pace, and marketers are constantly in search of the next technology or solution to help them reach their customers. DMA’s Innovation Awards highlight the martech solutions that drive relevance, responsiveness and results for marketers.
a reaction, a connection, a response and/or an experience of customers with one another, with a company or a brand
messages distributed by electronic means from one computer user to one or more recipients via a network
an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise
More than 75% of members surveyed said their organizations and technology stacks are not set up to provide such an integrated customer experience across media channels and devices. Early experimentation has not yielded expected results, and almost all survey respondents indicated that they are in the market for high-quality cross-device ID (XDID) solutions, but do not have the confidence to make a choice.
The ability to market in the data-driven way we are familiar with is at risk. Act Now!
Using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness
DMA Nonprofit Federation - championing deeper philanthropic engagement and effective advocacy through the innovative and responsible use of data-driven marketing.